Marketing Without A Return Is Debilitating.
We do this by optimizing websites for increased sales, increased signups and increased staying time.
Our job is to have it make money.
Traditional web optimization results in cold, transactional designs. While there may be a greater ROI, the brand integrity is lost. Obsidian isn’t a traditional web optimizing firm – far from it.
Obsidian works hand-in-hand with marketing and PR agencies by providing behavioral web analysis and optimization that adheres to the clients brand and we do it as an extension of your agency.
Acting as an extension to the agency’s offering, Obsidian provides both baseline and ongoing behavioral web optimization.
Obsidian produces findings reports in a "white label" form allowing agencies to brand reports as their own.
Obsidian’s staff participates in client meetings as a member of the agency.
Too many businesses design their website based upon what the owner likes. Or by copying the best parts of their competitors sites. But at the end of the day, the only thing that matters is what the customer likes.
For businesses that don’t have a marketing agency, Obsidian works directly with the business to optimize the website while ensuring (and often enhancing) the brand integrity.
Site optimization recommendations are made and implemented by Obsidian, based on best practices coupled with the baseline analysis.
Ongoing behavioral mapping and analysis is collected to identify further areas of improvement.
Behavioral reports are provided directly to the client identifying ROI improvements and additional optimization opportunities.

