Increased Average User Staying Time By 41%
INCREASED NEWSLETTER REGISTRATION BY 300%
Usage mapping and multivariate testing yielded optimized dual registration path design.
THE CHALLENGE:
Email capture is a critical aspect of building a loyal following as well as monetizing it. The challenge was to dramatically increase newsletter registration.
THE SOLUTION:
Obsidian used multivariate testing coupled with usage mapping to optimize the site for primary and alternate email capture funnels.
INCREASED AVERAGE USER STAYING TIME BY 41%
Behavioral usage mapping identified enhance blog design.
THE CHALLENGE:
In the competitive market of business experts, the winners build a loyal following. The content was there, the challenge was to present it in a way that visitors could access it easier and wanted to stay longer.
THE SOLUTION:
Obsidian utilized behavioral usage mapping to implement an improved navigation and site layout for the Barry Moltz content. User staying time increased by over 40% and on average users navigated an additional 2 pages.
INCREASED SALES INQUIRIES BY 14%
Split test contact form identified design improvements.
THE CHALLENGE:
As many experts, Barry Moltz, has a product offering beyond books and speeches. The challenge was to increase inquiries for the consulting and brokerage side of the business.
THE SOLUTION:
Obsidian used funnel analysis coupled with split testing to identify the optimal sequence and page layouts to increase inquires. The optimized format improved inquires for consulting, broker services and speeches.
