Increased Purchased
Inquiries by 18%
Inquiries by 18%
INCREASED VISTOR STAYING TIME BY 40%
THE CHALLENGE:
With product launch announcements hitting major outdoorsman magazines across the country surges of traffic arrived on the site, but most stayed for short intervals. Longer staying time was needed to prospective customers could discover all the advantage of the BBK product.
THE SOLUTION:
Obsidian Launch used pointer tracking heat maps and usage analytics to define user behavior on the primary landing page. Subsequent multivariate testing identify the best product details to present to visitors. Visitor staying time increase by 40%.
INCREASED SUBSCRIBER REGISTRATION BY 7%
Behavioral usage mapping yielded optimum registration placement.
THE CHALLENGE:
Visitors staying on the site longer was good. Visitors sharing their email address for future communication would be even better.
THE SOLUTION:
Obsidian Launch used behavioral mapping to identify the ideal page location for the registration placement. A simple A/B/C split test was run, and the winning element was used for the sign up offer. An increase of 7% of the overall traffic now complete registration.
INCREASED PURCHASED INQUIRIES BY 18%
THE CHALLENGE:
BBK’s final and most important need was to increase purchase inquires. Since BBK was offering a yet to be released product, direct sales could not happen. Instead BBK needed to create a priority list of ready to purchase prospects.
THE SOLUTION:
With behavioral usage mapping Obsidian was able to identify the proper mix of the hero graphic and call to action button that increased purchase inquiries by 18%.
