Increased Top Line
Sales by 11%
Sales by 11%
INCREASED SHOPPING CART ADDS BY 30%
THE CHALLENGE:
HHLW had a clear objective: increase sales. A large volume of visitors came to the site, but a low portion of visitors ever added products to their shopping cart. To increase sales, HHLW needed more people going through the purchase processes.
THE SOLUTION:
Obsidian Launch used “best practice” behavioral designs to reposition the product navigation. Using linear progression maps, Obsidian optimized the product navigation and simplified the add-to-cart option. Additionally behavioral usage maps were used to identify the optimal placement of the shopping cart field on all pages.
INCREASED ADD–ON SALES BY 15%
Purchase flow analysis identified optimized up-sell sequence.
THE CHALLENGE:
Many customers who completed the purchase process bought a single product, but did not purchase the complimentary accessories.
THE SOLUTION:
Obsidian Launch utilized purchase flow funnel analysis testing to identify optimal product add-on mixtures. As a result add-on sales increased by 15%.
INCREASED NEWSLETTER SUBSCRIPTIONS BY 33%
THE CHALLENGE:
Just like most premium product sites, most visitors are not ready to make a purchase on their first visit. In fact it can take 5 or more touches for a prospect to reach their purchasing decision. HHLW needed an effective way to capture email addresses on a prospects first visit to the site.
THE SOLUTION:
Behavioral usage mapping identified three potential color variants for the email capture point. A/B/C split testing identified the optimal color for the capture point.
INREASE OVERALL ONLINE SALES BY 11%
THE CHALLENGE:
HHLW’s primary challenge, like many ecommerce sites, was to increase overall sales.
THE SOLUTION:
A historical product-unit profit analysis was conducted to identify the most profitable products. A complimentary analysis was conducted to identify the most popular products. The winning matches were tested in varying formats and with up-sell compliments. The highest performing product offer was identified and sales increased by 11% (profit increase by 26%).
REDUCED SHOPPING CART ABANDOMENT BY 10%
THE CHALLENGE:
As important as it is to increase the number of visitors who add products to their shopping cart, it is as (if not more) important to reduce the amount of shopping cart abandonment.
THE SOLUTION:
Obsidian used split testing to identify the optimal shopping cart design – including the best complimentary verbiage adjacent to the shopping cart checkout.
