Increased Dealer
Registration By 438%
Registration By 438%
INCREASED UNIT PRODUCT SALES 17%
THE CHALLENGE:
With over 50% of sales originating online and 95% of repeat orders occurring online, Tigertailusa.com required site improvements that allowed new visitors to learn about products and repeat customers to make purchases easily.
THE SOLUTION:
Obsidian Launch used behavioral usage map analysis to structure a "best options" 4 by 3 element multivariate test. Within 17 days Tigertailusa.com was experiencing a sustained 17% increase in product sales.
INCREASED DEALER REGISTRATION BY 438%
Linear regression modeling and behavioral usage mapping increase dealer registrations.
THE CHALLENGE:
A large growth opportunity for growth exists through a vast dealer network. Historically, dealer inquiries would trickle in and over 70% were unqualified. Tigertailusa.com needed to increase dealer applications, but not have it distract direct to consumer sales.
THE SOLUTION:
Using linear regression modeling, Obsidian identified the optimal prominence for balancing dealer inquiries with direct to consumer sales. Behavioral usage maps were applied for element positioning on the site. Dealer registration increased by over 400% and unqualified applications dropped to under 20%.
REDUCED AVERAGE TIME TO SALE BY 40%
THE CHALLENGE:
A portion of prospects were clearly getting confused during the online purchase experience. Over 10% of the purchases that were initiated online were being completed only after a call to sales. (Note: The site also had high shopping cart abandonment).
THE SOLUTION:
Obsidian Launch implemented "best practice" shopping and purchasing sequences on the site. Multivariate testing was conducted to further decrease shopping cart abandonment. Now less than 0.2% of online purchases receive inquiries, unit product sales have increased 17% and average time to sale has decreased by 40%.
INCREASED NEWSLETTER SIGNUP BY 2300%
Split testing yielded dual capture paths for increased signups.
THE CHALLENGE:
Like most sites a large portion of traffic is transient traffic. Meaning visitors come to the site once, browse around, but never return again. Tigertailusa.com needed to have a method to stay in touch with this large number of transient visitors, and encourage them to become regular visitors and customers.
THE SOLUTION:
Obsidian Launch implemented simple split testing strategies to convert transient visitors newsletter subscribers. Split testing revealed dual capture paths and increase dual-opt in sign ups by 2300%.
REDUCED CUSTOMER SERVICE CALLS BY 19%
Offline data coupled with behavioral usage map decreased service calls.
THE CHALLENGE:
A regular stream of customer support calls came in regarding use of the product. In many cases the exact questions that came in where answered in multiple points on the website. The challenge was to decrease call volume by ensuring customers questions where answered through web navigation.
THE SOLUTION:
Sequence tests where coupled with behavioral usage maps to identify the optimal navigation of site FAQs and delivery method. Customer service calls drop by a sustained 19% within 2 weeks.
