THE CHALLENGE: Over 500 new business books are released in entrepreneurial category… every single day. Most books never make it to stores, let alone become big time sellers. The only sure fire way to have a book that sells well for years, is to build a loyal, participative following.

THE SOLUTION: Obsidian Launch analyzed existing visitor usage patterns within the Toilet Paper Entrepreneur website, and identified three common paths. Behavioral mapping and multivariate testing identified an optimized site redesign and capture points.

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THE CHALLENGE: The Toilet Paper Entrepreneur website was experiencing high bounce rates and high amounts of transient traffic. The site needed to keep visitors longer and encourage them to come back frequently.

THE SOLUTION: Obsidian Launch implemented a behavioral base line usage analysis through random site visitors. The analysis identified a poor navigation structure and navigational “dead ends.” Site enhancements included simplified navigation and fluid landing page transfers.

THE CHALLENGE: While The Toilet Paper Entrepreneur website consistently experienced a high volume of traffic, the online sales were low. The site needed to identify the buyers from the browsers, and efficiently bring them relevant products to consider.

THE SOLUTION: Obsidian Launch utilized behavioral usage analysis of the existing platform, and tested 16 potential improvements. Multivariate testing yielded an optimized store front design that also strictly adhered to The Toilet Paper Entrepreneur’s unique brand positioning.